Meet Niche Beauty Lab at Cosmoprof 2020 in Bologna

Niche Beauty Lab exhibits again at Cosmoprof Worldwide in Bologna from 12 to 15 March. The most important trade show in the Beauty and Cosmetics industry.

The young and rising cosmetics company specialized in skin care is going to attend the fair for the third consecutive year from 12 to 15 March. Visitors can find out about the latest developments at their stand in Hall 22 Booth A/27 – B/28.

Niche Beauty Lab is a Spanish cosmetics company located in Blanes (Girona), who develops niche brands and products for the beauty sector. It stands out for the innate ability to incorporate trends into its manufacturing process faster than their competitors. The company has built the outstanding capacity to cover the whole process, from the initial concept idea to the development and the production of the final product. Today, Niche Beauty Lab is one of the most agile companies in the industry when it comes to combining the ability to detect trends and to quickly turn them into trademarks.

With over 250,000 professional assistants from different parts of the world. Cosmoprof becomes once again the perfect showcase for those brands capable of showing their innovative products, state-of-the-art technologies and environmentally friendly proposals for the future.

Sergio Chorrero, CEO of Niche Beauty Lab, explains the decision to attend a fair of this type:

“Attending Cosmoprof in Bologna is a great opportunity for an ambitious, young company like us, because we can present all our new brands and latest innovations to a large audience on an international stage. It is also a way to connect with the sector and work on new products according to market trends and demands”.

Niche Beauty Lab stands out due to its specialization in the skin care segment. Within this category the most successful and accepted products among consumers are eye contours, anti-wrinkle creams, cleansers and facial serums.

The young company has already developed more than 20 brands and more than 300 different products since its foundation in 2016. With each brand they focus on a particular niche in the market. They are able to identify the specific needs of different target groups and to develop skin care formulas, which meet desires and skin concerns of different consumer groups.

All Niche Beauty Lab brands can be found through distributors in many different countries all over the world. In Spain you can buy their products in the famous chain of Primor Perfumeries. They are also present in the most important countries in Eastern Europe, Central Europe, South East Asia and North America. In the USA, Niche Beauty Lab just recently launched in Urban Outfitters, the world-famous lifestyle retail corporation.

The next challenge for the company is to carry out an expansion plan through its own distribution channel in order to reach the final customers directly.

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